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Jul 17, 2007


Via Smart Mobs

Brett Stalbaum and Derek Lomas from UC San Diego have developed Antinormalizer, a location media program that provides a creative approach of the relationship between people and their cell phones. 

From Smart Mobs

“What’s Antinormalizer?” you’ll ask. It’s basically a “hot spots” or location media program. A GPS system is aware of the mobile owner’s location and triggers an audio file to be played at that particular location. Derek scripted a number of activities delivered by these audios for people to perform with the goal of changing the “social lubrication” in a certain area, modify the normal social script in order to initiate interesting behaviors.

With Antinormalizer people play a game: instead of doing the normal stuff (like picking up the phone and simply talking to the other person), people are told to do something “outrageous,” so out of the ordinary, while their friends are taking pictures of that abnormal behavior. The best picture wins the game. The range of the abnormal behaviors can vary from reading your book while laid down on a parking spot, to playing some jungle rhythms as loud as you can, using paint bucket bottoms. If you don’t find that challenging enough, you can always clime a ten foot statue in the campus or talk to your friend across the street while you’re both sitting in a trashcan.



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