Dec 24, 2013

The Creative Link: Investigating the Relationship Between Social Network Indices, Creative Performance and Flow in Blended Teams

The Creative Link: Investigating the Relationship Between Social Network Indices, Creative Performance and Flow in Blended Teams

Andrea Gaggioli, Elvis Mazzoni, Luca Milani, Giuseppe Riva

Computers in Human Behavior. 01/2014; Forthcoming publication. DOI:10.1016/j.chb.2013.12.003

This study presents findings of an exploratory study, which has investigated the relationship between indices of social network structure, flow and creative performance in students collaborating in blended setting. Thirty undergraduate students enrolled in a Media Psychology course were included in five groups, which were tasked with designing a new technology-based psychological application. Team members collaborated over a twelve-week period using two main modalities: face-to-face meeting sessions in the classroom (once a week) and virtually using a groupware tool. Social network indicators of group interaction and presence indices were extracted from communication logs, whereas flow and product creativity were assessed through survey measures. Findings showed that specific social network indices (in particular those measuring decentralization and neighbor interaction) were positively related with flow experience. More broadly, results indicated that selected social network indicators can offer useful insight into the creative collaboration process. Theoretical and methodological implications of these results are drawn.

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