Jul 30, 2012
Nike’s stroboscopic eyewear improves visual memory, hand-eye coordination
Sports athletes in recent years have concentrated on making themselves stronger and faster (sometimes to their own detriment and sanctity of the sport — see Baseball, Steroids Era), but building muscle mass is only part of the equation. Nike, one of the biggest sponsors of sport, sees potential (and profit) in specialized eye gear designed to allow athletes to fine tune their sensory skills and “see their sport better” through the use of modern technology.
To prove its point and draw attention to its Sparq Vapor Strobe sports glasses, Nike commissioned a study at Duke’s Institute for Brain Sciences that focuses on “stroboscopic training” using Nike’s eyewear. In essence, Nike went in search of scientific data to prove that simulating a strobe-like experience can increase visual short-term memory retention, and purportedly found it.
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