Jan 07, 2010
Why $0.00 is the future of business
In this video, Chris Anderson (chief editor of Wired) explains why giving your products for free is a winning strategy. The "freemium" (free+premium) approach enhances customers' expectations and their involvement in your work. Once you have gained the attention of customers, you can choose other approaches, i.e. selling higher-quality products or proposing better packages, in order to generate revenues.