Positive Technology Journal

Via Networked Performance

(Associated Press)

March 6, 2007, PARIS

Jean Baudrillard, a French philosopher and social theorist known for his provocative commentaries on consumerism, excess and what he said was the disappearance of reality, died Tuesday, his publishing house said. He was 77.

Baudrillard died at his home in Paris after a long illness, said Michel Delorme, of the Galilee publishing house. The two men had worked together since 1977, when "Oublier Foucault" (Forget Foucault) was published, one of about 30 books by Baudrillard, Delorme said by telephone.

Among his last published books was "Cool Memories V," in 2005. Baudrillard, a sociologist by training, is perhaps best known for his concepts of "hyperreality" and "simulation."