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Jan 21, 2006

CBS News reports on neuromarketing

This report by CBS news argues that brain fitness is about to become big business. In support of this argument, the article cites the example of Posit Science, a company which has developed a brain fitness program, which is thought to improve brain functions. Though personally I do not know any scientific paper showing evidence of the effectiveness of this specific program, the founder of the company, Dr. Michael Merzenich, is a renowned neuroscientist, so I expect that the program he has developed is based on rigorous scientific foundations.


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