Augmented (hyper)Reality

Via Leandeer

This great video by Keiichi Matsuda shows how augmented reality "may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it". The scenario is also interesting because it suggests how AR may be (ab)used by commercial companies. On the other hand, it is difficult to imagine how AR could go mainstream without them... of course any suggestion is welcome.

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.