Tokyo Ubiquitous Network Project : Positive Technology Journal

RFID tags coming to Tokyo's Ginza district

The Tokyo Ubiquitous Network Project seeks to outfit Tokyo’s high-end shopping district, the Ginza, with 10,000 RFID tags and other digital beacons. The project, led by Ken Sakamura, a professor at the University of Tokyo, will bring location-based information to people carrying prototype readers developed for the trial.

From the PC Advisor article:

“Bringing the terminal close to an RFID tag on a street lamp will pinpoint the user’s location and the system will be able to guide them to the nearest railway station, while walking past a radio beacon in front of a shop might bring up details of current special offers or a menu for a restaurant.”