May 24, 2016
Using Big Data in Cyberpsychology

Thanks to the pervasive diffusion of social media and the increasing affordability of smartphone and wearable sensors, psychologists can gather and analyse massive quantities of data concerning people behaviours and moods in naturalistic situations. The availability of “big data” presents psychologists with unprecedented professional and scientific opportunities, but also with new challenges. On the business side, for example, a growing number of tech-companies are hiring psychologists to help make sense of huge data sets collected online from their actual and prospective...